THE TYPE OF INFORMATION COLLECTED
There are cases where mytrends may ask you for personal information, such as your name, address, telephone number, date of birth, email address, payment information, etc. We may do this for instance when you make a purchase through the Online Shop, respond to communications such as email, or for services that require registration such as to be included on our mailing list. We might also collect personal information from you about a third party, for instance if you ask us to ship product to a third party we may ask for the name, e-mail address, address, phone number, etc. of the recipient. That information will only be used for the specific purpose for which the information was provided and mytrends will not further contact the third party unless the third party contacts us.
We may use “cookies” to gather information about your visits to our website and to enhance your experience. Cookies are small text files that are stored on your computer’s hard drive and used by mytrends.com to enhance your shopping experience by speeding up the browsing experience and website performance. Cookies also are used to personalize your experience while using mytrends.com and remembering your information when you return to mytrends.com. You can turn off all cookies, in case you prefer not to receive them. You also can have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings. Please note that when you have set your computer to reject cookies, it can limit the functionality of the website you visit and it’s possible that you do not have access to some of the features on the website.
We may collect “click stream” data (e.g. server address, domain name, etc.) and demographic or 3rd-party audience data (such as age, gender and interests) with Google Analytics to better understand our audience. This information may be combined with information you have provided to us thereby enabling us to enhance your experience.
USE OF INFORMATION
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
SECURITY OF INFORMATION
The security of the information you provide to us is protected by various security measures we have implemented. Your personal information is maintained through secure networks and is only accessible by a limited number of people who have special access rights and are required to keep the information confidential. Notwithstanding mytrends.com's efforts, no transmission of data over the Internet is guaranteed to be completely secure and such transmission is at your own risk.
LINKS TO THIRD PARTIES
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
EUROPEAN PRIVACY RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
LIMITATION OF LIABILITY
IN NO EVENT SHALL MYTRENDS, ANY OF ITS AFFILLIATES, OR ANY OF THEIR OWNERS, OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, WHETHER IN AN ACTION UNDER CONTRACT, NEGLIGENCE OR ANY OTHER THEORY, ARISING FROM OR IN CONNECTION WITH YOUR USE OR INABILITY TO USE THIS WEBSITE.
Our site is completely secure and you should have no concerns with safety. All credit card information is transmitted over a secure connection.